JJF is a pioneering firm led by empowered individuals pursuing a common goal. We are grounded in integrity and draw strength from our diversity. We strive to co-invent the future with and for our clients by providing innovative and market leading solutions. JJF aims to exceed client expectations through customization of solutions bespoke to each client. What differentiates us from others is that we are always available and present while still being fair and highly competitive in our pricing and cost models. The firm’s uniqueness is attributable to the two pillars that underpin our approach: 1. People: We sincerely value the personal wellbeing and development of our lawyers and their support staff. Thus, our people are our first and most important pillar of success. These engaged staff then become capable and keen to look after our clients’ legal health by fully comprehending their businesses and the environments in which they operate. 2. Business partner Model: We partner with our clients in pursuing their respective strategic goals while assisting them in mitigating against and responding to legal risks encountered in the ordinary course of doing business. This innovative Business partnering approach versus the usual service provider approach is our top driver of repeat engagements and good word of mouth by our valued clients. With these two pillars firmly in place and constantly evolving and improving, we believe we are a business/legal partner of choice.