COMAX, developed by Native Data Systems, is the leader in 'cloud computing' in Israel. The company's expertise is development of information systems and ERP services for businesses and organizations. The first ERP system developed by the company was in an AS/400 environment, sold to and installed at large organizations involved in real-estate, construction (Ashtrom, Danker, Levinstein, IDB's Hon), and building-related retail market such as furniture (Beitili), ceramic tiles, kitchen and bath fixtures (Zahavi-Atzmon), and carpentry hardware (Domicile). In 2002, the company made a critical strategic decision which accurately foresaw the IT trend. Native Data developed a new ERP system in the technology and business model known today as SaaS ("Software as a Service"). This decision was made based on the understanding of the future business market regarding web-based software services. COMAX SMART RETAIL ERP was developed to fulfill the needs of the retail market in general, with a focus on the wholesale and retail food markets. Among COMAX customers are Co-op Israel, the 3rd largest retail food chain in the country, as well as Kim'at Hinam, Hezi Hinam, Rami Levi, Duchan Gan Shmuel.