Jodie has 15 years experience in writing, online copywriting and web development. For three years she has specialised in putting together cases for support, which involves researching the project, at times traveling to the project site, interviewing key people, constructing project budgets, assessing key messages for maximising conversion (to donations and activism) and using strong imagery to reinforce the message. Often this work requires a nack for gently prodding the information from busy people, keeping many contributors to deadline, estimating a project's costs and aims, encouraging blue sky thinking, and keeping focused on the ultimate aims of a project. Writing projects include: Copywriting, SEO copywriting, funding proposals, cases for support, video scripts, cover letters, Op eds.