Circle Up For Good. Waste Less allows consumers to understand what waste they can refuse, reuse and recycle.  Our aim is to lower landfill rates and enrich recycling stream quality so that their value can be maximised, ultimately facilitating a circular economy. Our app works with image recognition and AI - you take a photo of your waste on your mobile device, and it tells you if it is recyclable and how to best recycle it.  We are even developing recommendations in the future that you help you choose products that will help build an even stronger circular economy in your community and region.