TP-Link is the world's #1 provider of consumer WiFi networking devices, shipping products to over 120 countries and hundreds of millions of customers. TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of WLAN and broadband CPE devices*, supplying distribution to more than 120 countries and serving hundreds of millions of people worldwide. With a proven heritage of stability, performance and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow. TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company name. TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008. In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.