In just 5 years, Rare Carat has grown to be America's #1 marketplace for diamonds, and was called the “Secret to Buying A Diamond” by the New York Times. RareCarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI and machine learning. Launched in 2016 in Forbes as “Kayak” for diamonds, the company now connects buyers with wholesalers around the world. Rare Carat has been featured in the New York Times, TechCrunch, NPR, USA Today, and CNBC. The marketplace is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.