WETFLY was established in 1999 with an understanding that anglers throughout the waters need a way to find quality product at a price they could afford. For the last 20 years we leveraged our skills in design, product development, supply chain, manufacturing, and fulfillment. WETFLY strives to be an inclusive lifestyle brand that makes fly fishing easy & affordable to anyone who aspires to experience it. We live, breath, share, and pass it on to the next generation. This value statement lives on today in the way products are delivered, discovered, and championed. The customer is our brand. WETFLY entered the fly fishing industry with a focus on supplying high-quality flies to large retailers across the US. As other fly companies followed this example, WETFLY immediately adapted its model to begin developing rods, reels, fly boxes, waders, apparel, and lifestyle product. As products feed into the production funnel at WETFLY, many of them do not pass the test of form, functionality, fit, and value. The ones that Do pass this inspection and on-the-water test carry the WETFLY mark. We at WETFLY fish with these products. We use them. We abuse them. We try to break them – and if we do, we improve them. In short, WETFLY stands behind everything it develops and sells because we believe that the angler who uses our products, whether it is a fly or a rod, should be able to stand by and say the same.