PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you win you more business in the future. Lost deals are expensive. Our clients report sustained improvements in win rates from 10-30% by focusing marketing on their strongest suits, implementing sales tactics that counter competitors’ claims, and closing product gaps that cause lost deals. Conventional win/loss stops with an analysis of what happened in the past. PSP analytics forecast the revenue impact of competitive changes in the future—and help you optimize the competitive impact of your product and marketing investment.