For the past 30+ years, David Shepard Associates (DSA) has actively served the database marketing industry as a full service management consulting resource. DSA supports the industry through both client engagements and educational programs. DSA’s areas of expertise include: • Marketing Strategy & Program Development • Data Mining, Predictive Analytics & Segmentation • Marketing Database Systems & Marketing Support Tools • Professional Education & Training • Legal Support & Expert Witness Testimony DSA has serviced clients in North America, Europe and Asia. While the home office is located in New York, we have staff located throughout the United States. Today, we have a significant team of seasoned professionals, averaging 20 years of direct marketing experience, who bring hands-on experience from high level positions on both the client and agency sides of the business. We provide a wide range of services to Fortune 500 companies as well as smaller niche players in database management, strategy development and customer analytics. What’s more, you’ll find that through our work with a broad variety of respected clients, including such diverse brands as JCPenney, RadioShack, Walmart, Toys-R-Us, Brookstone, Hallmark, Bookspan/Doubleday, Sprint Communications, Verizon, Comcast Cable, Mercedes-Benz and PepsiCo, we have established a broad and deep foundation of experience that can be used to leverage our contributions to your organization. DSA’s reference book on database marketing, “The New Direct Marketing”, was first published in 1990. Now in its third edition, it is widely recognized as the industry's standard reference on the subjects of marketing program strategy, analytics & predictive modeling as well as marketing databases and related systems.