In the Italian language “Alba” means “sunrise” – the starting point for a new business and a new chapter in the history of modern Russian fashion. We believe the glorified Italian design can be adopted for the Russian reality. Our brand is at the forefront of the fashion trends. Our designers are extremely committed to the latest fashion tendencies as well as to the latest technological decisions. Mixing up modern trends Alba creates classy Italian fashion, innovative and timeless. Every season we renew the collection of shoes and accessories. Alba is a sign of luxury in a modern megapolis and an everlasting attribute of a person who has already succeed. The first Alba store was opened in Moscow in 1998. Huge glass shop-windows, allure of light, fascination of white colour, long shelves and broad demonstration desks – the design was elaborated by the German architect bureau. Pithiness and finality of interion appeals to pay attention at the extensive model range of the brand.