We are on a mission to give every student, regardless of demographics, access to high-quality college admissions guidance. We are going to level the playing field for access to high-quality College Admissions Counseling in the United States. 94% of middle school students have the dream of going to college. Underserved areas see upwards of an 80% dropoff by 12th grade. At EIA, we feel that if we can get to those middle school kids and keep them on the path, we can get more students to achieve that middle school dream. We believe that of the many inequities in education in this country, one of the most overlooked is the role of a college counselor. Over the past twenty-five years, we have witnessed the massive difference between students who can access comprehensive college counseling and those who can't. Without the right support, most students are doomed to utter what we hear from most seniors when it comes to application time. "Why didn't anyone tell me this information? I wish I would have known.”