Social media can be a great tool for promoting a new brand or re-brand. It provides an avenue to extend your brand to new media outlets that you might not have considered before. You build the brand. We'll build #thebuzz. Engage your audience every day and provide them with valuable resources. When they need your widget, you're the one they know and trust. Now that's what I call peace of mind. Use #crowdsourcing to gather valuable feedback from your audience. Create better products and services with end-user contributions and people will like you... a whole lot more. Want to make your customers happy? Always be there for them no matter what... They rely on you. They trust you. Social media is a dialogue, responding in real time is important! You can save a lot of money on customer service too. People listen to their friends' recommendations. When your fans share your remarkable content, you'll reach new audiences with increased social currency (that means you earn more kudos when other people say great things about you instead of saying it yourself). #SocialMedia