We’re building a new kind of toy company, redefining toys for today’s digitally fascinated kids and engaged parents: children, who by age 3 navigate an iPad with ease; parents, who want to their kids to benefit from this fascination. As a company, we believe in giving kids fun, fantastical experiences that join online and real-world play. (Play is the original social activity!) As parents, we want peace of mind, the knowledge that our kids are thinking and learning as they’re having fun; as well as peace of wallet (the highest quality games and toys, which become more interesting over time). As a team, we’re trying to create a toy company that kids, parents, grandparents, and teachers alike can love. As people, we know that we can’t do any of this without you. So, we’re going to use social media and community in exciting ways, to encourage your collaboration and feedback, your creativity and insight, your knowledge and experience.