Frux is Latin for Fruits of the Earth, Honesty, Virtue, and Success. Founded in the idyllic mountains of Banff, Alberta, Canada; Frux Inc is a premier green technology development company, specialising in action sports, wearable computing, robotics and sustainable design. We pride ourselves in our quest to expand opportunities around the ideas and concepts we love; blur the boundaries of human and computer, where the analogue meets the digital; and develop new products, using sustainable, environmentally friendly methods and technologies. youtube.com/itsfruxinc - facebook.com/fruxinc - twitter.com/fruxinc