"My design philosophy could best be described by the phrase 'plain, simple and useful'. I have never set out to make anything that would be considered 'iconic' but try to design products that make people's lives easier and gain a pleasant patina with careful use over time. For me, timeless design is the most appealing quality." – Sir Terence Conran Conran is an idea-based collaborative design studio working across brand, product, interior and architectural design and licensing.