Roof is a Milan-based independent creative agency founded by Giacomo Simoni in 2017 to provide expert services and fresh ideas to the fashion, beauty and lifestyle industries. We curate everything from art direction to production, from social and digital activation to events. We take pride in establishing a solid dialogue with our clients to come up with the perfect tailored solutions to their editorial and branding needs. Infusing everything we do with our long-spanning experience and genuine passion for storytelling. Creating beautiful imagery was our first calling and we still put our heart and soul into making collections and concepts come to life. From defining the perfect mood and styling impactful looks to arranging shoots and designing lookbooks that will make a lasting impression, we come up with strong visions and bring them to life by curating every aspect, working hand-in-hand with our clients each step of the way. Be it in still life or video form, across digital platforms and printed media. We love a good story and know what goes into capturing an audience. We create the kind of digital content that truly speaks to a brand’s identity while speaking to its target. Defining a social strategy and establishing an editorial calendar, producing dedicated shoots and compelling copy, curating daily publishing and driving engagement numbers: we do it all. From providing insightful branding consultancy to throwing events, there is so much more to us than you might expect.