Strategy in the Age of Experience: Today, brand communication strategies should be performed in a fully integrated way – transcending solely traditional advertising. Herein, the rise of CX offers new opportunities as experience is dominating the marketing agenda. If experience is the new high ground for brands, CX can be seen as ‘liberating’ strategy as well as creating opportunities to develop the ‘brand experience’. That being said, today there’s a need for a new breed of strategists who strive to have several core skills and lateral thinking. Because the future of planning requires strategists to lean into complexity while investing in cross-channels and technologies. INTG.Strategies is founded in that spirit, to serve various stakeholders across the globe.