Nataliebackspace & Co is a newly-founded, free online platform designed to explore, examine and deliberate upon current affairs, lifestyle and issues. With the founder - Natali Andersen - holding a degree in Communications and Marketing from the University of Hong Kong, Nataliebackspace & Co focuses not only on healthy living, but areas of personal development, student “hacks”, wellness and interviewing local Hong Kong creatives. Based in Hong Kong, the company addresses both the local Cantonese populace, as well as being fully available to a global audience. Presented primarily in English, Cantonese is occasionally used to better represent written phrases and feelings expressed that are not perfectly describable in English. Through a beautifully-designed, interactive and easy-to-use interface, audiences do not require much experience in computer technology to navigate the pages, nor require to alter the specifications. With weekly posts on all matters, coupled with a personal, regular and consumer-focused online newsletter, consumers are kept up-to-date with the company's activities, promotions and endeavours. The connection or understanding between the founder and the audience holds importance second to none. Interacting with, and responding to, audiences are of vital importance to the founder. The company philosophy revolves around building a trust-filled community, where creativity, motivation and innovation are promoted, endorsed and wholeheartedly encouraged.