We believe businesses can make a life-changing difference to their employees by showing up in the right way at points of financial crisis and indecision. We want to transform employee benefits from a ‘nice to have’ for the few, to a trusted lifeline for the many. One that can dramatically improve people’s current and future financial wellbeing, especially for those struggling the most. Whether someone is about to take a payday loan to fix a boiler or invest in a mortgage – these financial decisions can be ‘sliding doors’ moments. Employers are uniquely placed to be there to offer the right advice, support and practical help. Blossm enables this. Using state-of-the-art open banking technology built with Experian and Truelayer our AI technology takes information about salary, spending, and personal situations to offer a completely tailored financial coaching and support package for every employee. This includes nudges and alerts around how to adjust spending based on actual banking activity, help and advice on specific concerns (be that energy prices or pensions), and/or practical help like early wage access or fair, ethical finance options. When people are in control of their money, they are in control of their lives. They’re happier, less anxious, and more empowered. Our ambition is to help businesses create employee benefits that truly make a difference. That drive positive and inclusive work cultures and have the potential to make a real societal difference too.