Herbst Produkt is a an award-winning design consultancy based in Santa Cruz, CA. We have enduring years-long innovation partnerships with world-class brands that have leveraged our design work to grow and create real category change. Our team of innovators create holistic product experiences by leveraging ID, packaging design, graphics, brand design, naming, animation and mechanical engineering. Case studies include: MOLEKULE (molekule.com) ID that helped propel a family startup to an iconic category killer. CUE (cuehealth.com) ID and Brand that transformed the global health company to a leader in at-home diagnostics. SLICE (sliceproducts.com) ID and Brand that created an industry-leader in the tools and cutting industry, recently acquired. PATTERN (patternbio.com) ID, Brand and Digital UX for a game-changing technology in clinical diagnostics.