We are a healthcare and wellness brand for a “new” age. Our first mission is to bring bladder care into the fore. It happens to us all – middle-aged people, young people, fun people, famous people, ‘normal’ people. In fact, 2.3 billion people globally suffer from bladder issues, it’s one-third of our population! Yet, the topic is still a taboo. We are a venture-backed company, funded by our brilliant lead investor, Samos, which was also early investors in Ocado, Charlotte Tilbury and many other UK household brands and Reckitt Benckiser venture arm, Access VC. With £2m pre-seed funding, 30 years of family healthcare and manufacturing experience, a medical advisory panel with leading experts, Jude is now ready to change the landscape of bladder care for good.