digiDirect is one of Australia's largest retailers of consumer electronics. Having started as a retailer specialising in cameras and imaging, digiDirect's six brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products. Their website, digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters. Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 100 staff across multiple states and enjoys important relationships with multi-national supplier partners, payment, loyalty rewards, logistics and other service providers. digiDirect – where everything clicks.