Mindful Bites is an innovative brand of transformational snacks inspired by the principles of mindful eating. What we promote is not a diet but a fundamental shift in how we approach food and eating, nourishing one bite at a time. Mindful eating is really about rekindling a relationship with our food via enlightened and intuitive eating. Our non-judgemental approach is less about calorie counting and more about increasing awareness of what we are eating, why we are eating it and how we eat it. Our goal is to base our eating on physical cues, such as our bodies' hunger signals, and not emotional triggers (grazing out of boredom or anxiety; comfort eating), whilst claiming back the pleasure of savouring and enjoying food. A simple commitment to appreciating, respecting and, above all, enjoying the food we eat every day can transform our struggles with food and renew our sense of pleasure, appreciation, and satisfaction with eating. We truly believe that the path to improving our wellbeing is surprisingly simple if we re-establish this connection between how we feel and what we eat and drink.