Founded by a second generation tailoring entrepreneur, HP Su Misura is a Premium Menswear Label by Hitesh Pahuja who is quickly emerging as a specialist for his custom tailored fit across Suits, Tuxedos, Bandhgalas, Bandis, Shirts, Trousers and Classic Kurtas. ‘Su Misura,’ the Italian phrase for “tailored” or “to measure,” is the backbone of the HP brand philosophy – and the finished product focuses on just that: Once you go Su Misura, there’s no going back! Having spent his formative years at his father’s boutique in the heart of Downtown Mumbai for over a decade, Hitesh has earned his stripes by catering to the sartorial tastes of expats and well travelled businessfolk , who knew exactly what details they wanted in their suits and garments. Focusing on this attention to detail, and the subtle but important evolution of the European cuts, has laid the foundation for the patterns and silhouettes that he works with today. Also offering wardrobe management and style consulting (for those just waking up to the power of custom tailored attire!), the flagship HP store located in Bandra stocks the latest fabric options from India, Italy & England, with every tailored garment being test for quality and fit right from the first trial.