EmbeddedSoft was founded in 2012 by a Unix system administrator. Recognizing the potential of the mobile gaming market while it was still in its infancy, the company seized the opportunity and quickly set a benchmark for quality, reliability and innovation. From the outset, the goal was to become an undisputed leader in the mobile video gaming industry. Soon after launching, the team quickly recognized that incremental growth could be realized by creating an Android and iOS division specializing in racing games. Just a short while later, the expansion continued with the formation of a casual games division to capitalize on the fast growing casual market and to enter the burgeoning social gaming market. Although we strategically expanded in those collateral niches to make our games more accessible to a wider audience, the mobile division remained the engine that drove us forward. As the smartphone market began its meteoric growth trajectory, we leveraged our reputation for excellence to capitalize on the exponential opportunities it presented. Today, EmbeddedSoft is wholly focused on mobile technologies and globally synonymous with high quality games. We enjoy strong partnerships with the industry’s leading publishers and license holders and, simultaneously, we develop our own original games and technologies. Every action and decision taken has been directed toward achieving that goal and has been guided by four principles that form the cornerstones of our organization.