Fresha is a London based brand focusing on contemporary elegant summer wear for women emphasising on digital prints and maxi dresses. It is found by a London based designer Chidem Mokan who is a former student of London College of Fashion. While studying at LCF and interning at various famous design houses, Chidem has developed enthusiasm in digital prints and the idea of beach lifestyle brand with digital prints on maxi dresses. As a result; Fresha uses eye catching, vibrant colours in their prints combined with ethnical inspirations from around the world with hints of London. Fresha is created with the awareness of nature and humanity. Thus, garments have been made with love and respect in healthy labour conditions. In order to obtain it's individual character, Fresha recommends mindful consumption.