DEMAND1 is a Denver based technology company that develops and distributes B2B interactive video applications, including retail and ad-sales solutions for the digital television market. DEMAND1 provides a turnkey standardized VOD demonstration product and content management system. Its high quality and low cost solution enables digital video providers, including cable, telco (selling Internet Protocol TV IPTV), broadcast, and satellite companies to increase sales, reduce sales cycles, and provide an effective means to save significant spending on customer retention and customer acquisition costs. DEMAND1’s products also provide an additional revenue stream for the cable provider and store outlet by providing an effective low cost but high quality platform for distribution of interactive video advertisements.