The Advertising & Design Club of Canada (ADCC) is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. The Club’s overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals. Since 1949, The ADCC has held an annual competition recognizing the best in Canadian advertising and design. The awards show, known as Directions, is acknowledged as the premiere creative awards show in Canada. The accompanying printed Annual stands as the document of record of the best work each year. Award winners are also featured online on the ADCC Archive - a growing collection of Canadian work in the communication arts field. In addition to the Awards, The Club also hosts events throughout the year for the creative community.