Amplifying millennial culture by creating hats and apparel which represent a lifestyle - connecting, inspiring, empowering millennials passionate about life and their generation. Bad Kids Collective is a hat company. But we aren't JUST creating hats. We are creating a product that brings you one step closer to the center of millennial culture and connects you with like minded individuals - no matter where you are from, what you do, or where you are going. Our hats open the door to game changing experiences, a community. a chance to express yourself and the ideas and values that defines the way we look at life, all alongside the Bad Kids.