Payna Group, which has been providing service with various brands since 2003, is moving forward to being number one in its sector with confidence by bringing its tastes together with its customers through its over 100 stores in Turkey. Payna Group incorporates the brands of Ankara’s bourek store, Erciyes Bourek which brings its bourek and baklava ‘from housewives to your dining tables’, Pastannecim, which transforms baking into art, and Dilim Bourek, in Istanbul which expands its franchise network with its traditional tastes. Payna Group is aiming to present its irreplaceable tastes to its customers without compromising from its service and quality by expanding to each and every corner in Turkey. Payna Group provides a beneficial system which makes both its customers and its partners happy by its profitable franchise system, effective sales campaigns and the quality of its products. Erciyes Bourek sustains the perception of ‘Crafty Neighbor’ it has created with its bourek and baklava in Ankara and Karabük through its 32 branches. Pastannecim, as being the indispensable part of special days and private occasions, provides its unique tastes in İstanbul and Ankara through its 23 branches. Dilim Börek, which is expanding rapidly in the European side of İstanbul brings its traditional tastes together with its customers by its 40 branches. Payna Grup is continuing its activities with a profitable and sustainable franchise system suitable to its entrepreneurs’ budget in the way of being Turkey’s bourek, baklava and pastry seller. Its goal is to reach to 200 stores during the period of 2018-2019 by spreading all around Turkey in the short run in the bakalava, bourek and pastry fields. The brands of Payna Group aim to expand their franchise network both nationally and internationally with a total number of 400 stores by the end of 2020.