O.Y.E. is a data analysis solution that analyzes, monitors, and reports online conversations among multicultural consumers offering brands and organizations a unique opportunity to develop culturally-relevant communication strategies. O.Y.E. technology is capable of monitoring Hispanics sharing conversations in Spanish, English and Spanglish providing our subscribers with intelligent analytics and marketing data to leverage targeted campaigns. O.Y.E. was selected as one of four finalists for the “Latino Start-up of the Year″ award, becoming the only start-up from the Midwest and the only one led by a Latina.