The Social media space is more crowded than ever before and we are all fighting for the same attention. As host of new and evolving technologies is bridging the gap between social media and commerce we can no longer see social networks as just another source of traffic. Businesses need to create contextual low friction experiences and deliver value right where the customer spends their time. Around 2.1 billion people are using an app from the Facebook family every day. How are you planning to catch their attention?