WHO WE ARE Italian Affair FZE is a directional fashion online boutique founded in Dubai in 2017. It sources, promotes and sells high-end lifestyle items designed and made in Italy to consumers in the Arabian Peninsula. WHAT DO WE OFFER Following a Made-In-Italy-Only concept, we collaborate with designers from Italy and conceptualize their luxury collections of accessories, shoes and clothing. Only the pieces that are handcrafted in Italy, made-to-order, of the highest quality, customizable, produced in limited editions and with a story to tell, make it to our assortment. WHAT MAKES US DIFFERENT Exclusivity: we offer a selection of unique pieces that you can’t find anywhere else in the market. Individuality: we let you customize these pieces making them a one-of-a-kind. Storytelling: we don’t just show you these pieces, we tell you the story behind, the inspiration, the designer and the place where they are created with love. Lifestyle: we give you a glimpse of what Italy is, its culture, its traditions, its people. WHO DO WE TARGET Designed and created for a fine lady and a sophisticated gentleman who want exclusive products of high value and who are inspired by the beauty of the Italian lifestyle WHO IS BEHIND ITALIAN AFFAIR Italian Affair finds its inspiration in its roots, namely Italy. Behind such a genuine Italian and stylish concept, there couldn’t be but an Italian woman with a background in fashion and in love with Beauty & La Dolce Vita. Based in Dubai, the founder felt the need to bring the true Italian Lifestyle to Dubai. Following her on a virtual style journey through Italy, we can literally buy in Florence, Rome, Capri, Sicily, Milan, as well as in typical Italian villages that are unknown to the mainstream shopper. And by inviting us on her odyssey, she tells us about the designers and enables us to ‘be’ in the places where Beauty becomes high fashion. Welcome to Italy