Our mission is to increase economic prosperity on the Central Coast of California, through big thinking, bold action and regional collaboration, with a vision of a Central Coast where current and future generations have the opportunity to thrive. Our action plan, REACH 2030, aims to create 15,000 good-paying jobs by 2030 through strategic initiatives to: • Accelerate job growth in target industries by bolstering current industry strengths, including agritech, cleanteach & renewable energy, aerospace & defense, precision manufacturing and technology • Create world-class innovations hubs by optimizing Diablo Canyon and Vandenberg Air Force Base as economic engines • Break down barriers to job creation by addressing housing, transportation, water and related challenges, and embracing innovative financing tools • Prepare residents for the jobs of today and tomorrow by aligning educational and workforce opportunities