Breeder’s Best is like a music label, with independent plant breeders as the artists. We don’t tell breeders what to pursue; we help get breeders’ great flower and products made from the flower to people and markets that want them. • We also reach out to the independent breeder community in search of certain chemotypes believed by our medical team to have high potential value as whole-plant medicines. • When we work with a ‘Breeder-Artist,’ we create IP protection that the breeder owns. We are the breeder’s licensee for commercialization of the cultivar, and the breeder enjoys royalties for however long the cultivar is in demand.