The Australian Design Alliance [AdA] is the alliance of peak professional organisations that represent designers across all aspects of Australia's design industry. The ADA’s goal is to promote the use of design as strategy to boost Australia’s productivity, sustainability and innovation. The ADA emerged from a series of consultations about how design should be an integral element of Australia’s national innovation system at a time of rapidly changing business models and processes. Australia’s design professionals are internationally renowned for their creative skills, project management and teamwork. These are crucial capabilities for a more productive Australian economy. The Australian Design Alliance goals and activities include: To raise the profile of design as a significant contributor to the Australian economy and to encourage our design community to step up and recognise this contribution. To be the representative link between the design industry and government, leading policy change and innovation to embed a National Design Policy (NDP) into the Australian Innovation Agenda. To create stronger and more collaborative links between AdA member organisations to strengthen the voice of all sectors of design in Australia.