The Lion's Share Fund enables the corporate world to make a contribution each time an animal appears in their ads. An easy way to conserve wildlife. Hosted by @UNDP. Earth is facing its sixth mass extinction: 100,000 species could soon be wiped out.  This is reversible. But it feels insurmountable.  With optimism in short supply,it’s as if hope itself is endangered.  That’s why there’s The Lion's Share. A simple way to involve the biggest corporations. With your help, we can rewrite the future. Protect the animal kingdom.  And give the world that glimmer of hope. The Lion's Share Fund. The Conservation of Hope.