hELLO is an innovative vision for a wellness, music, art and cultural events mecca on an undiscovered beach 45 minutes from Manhattan. It's a secret shore that time forgot; in a raw, nautical town with a rich history, easily accessible by public transportation, and with distant views of the City's skyline. Blessed with retro amusement and water parks--and 2 miles of uninterrupted beach that offers scalability for events of all sizes--this diamond in the rough has found its calling as a mecca for cultural pilgrims seeking an open, accessible, social and creative space. Having persevered through Sandy's devastation, the town has committed itself to developing this vision and providing the necessary infrastructure, services & permits. The town's leadership has recognized that creative freedom and self-regulation are integral to the project's success--for example by allowing art installations, fireplay and overnight camping. hELLO Beach's first major event, Gratitude Migration's Summer Dream, was held there from 2015-2017. So where is this magical beach? Turn 'hELLO' upside down to find out.