We believe our players are channels of communication and as a result should become brands in their own right. You may argue that this is not that different to some of our competitors but we believe that the combination of the experience that we have helps us to approach this objective with insight that others can not match. Our key difference is we offer a unique first hand understanding of sports and athlete management. This unique understanding comes from experiences gained by individuals within Sportyard who have either played professional golf thus developing insights in to how relationships between Agents, the Athletes and the partners could be improved. Or worked at a very senior level in the world of business thus gaining insight in to the world of brands and how equity is established and nurtured to ensure a lasting emotional connection - in this case between the Player, the commercial partner and the public.