With the entertainment industry is on its knees, countless artists and industry workers have been laid off with no signs of a timely recovery or return to work in the foreseeable future. It is out of this upheaval that Verse Concepts was born. Created by Max Torandell and Gene Kimlin, Verse Concepts is a socially and environmentally conscious brand, fostering community growth through collaboration with other artists and industry professionals, serving as a foundation for the creation and development of new artistic projects and offering boutique products and artwork to the aerial world.