At American Diamonds Forever, we source and manufacture our own diamond and gemstone jewelry, eliminating the middleman in the process and enabling us to offer fine jewelry at the best prices possible. American Diamonds Forever Does It All: We source our own diamonds from around the world We eliminate the middleman at both the wholesale and retail level We deal only in non-conflict diamonds We do not clarity enhance our diamonds, 100% natural diamonds We do our own jewelry manufacturing and jewelry design We offer superb customer service at every step We offer free USPS Express Shipping on all Jewelry orders Since our storefront is actually your computer, there are no traditional retail overhead costs associated with brick and mortar jewelry stores. As an Internet only company, one of the biggest advantages of an online jewelry store is the savings we can offer our customers on all shapes and sizes of loose diamonds in every cut, color, clarity and carat weight available, as well as other gemstones and fine jewelry. We also attend jewelry trade shows to keep on top of the trends that drive our industry. American Diamonds Forever is proud to be able to incorporate every step of the fine jewelry process into one company. Not only does this control the quality of the finished product, it lowers the cost. Eliminating all the middle steps lets us price our products much more aggressively than ever before, bringing you fine jewelry at exceptional prices.