Bright Content enables organisations to maximise the impact of communications through digital marketing, social media and employee advocacy. As well as creating original, eye-catching content, we repurpose existing articles, blogs and thought leadership, unlocking the intrinsic value of these assets. Our expertise in organic and paid social media ensures that content reaches clearly defined audiences by industry, job role and location, driving impressions, engagement and conversions. In addition we can help you get the most out of the experts working at your business, coaching these employees to craft distinctive content and raise their social media profile with clients, colleagues and communities. We support these activities with a disciplined approach to programme management and reporting so that organisations have a continuous, uninterrupted view of the return on their content investment. At the same time, we help our clients use the latest communication tools to engage with employees and maintain resilience during times of change.