Assessment & critique of media practices, ranging across all media platforms. The centerpiece of THE MEDIA BEAT's output is a recurring analytical column, written by founder DAVID TERESHCHUK, often including video and/or audio elements. The column began in the Tribune-owned New York newspaper "AM - New York" during the US presidential campaign of 2004, and later migrated completely online. Tereshchuk's media work is also carried by Huffington Post, PBS television, and public radio.