Since 1915 Robijns BV has been a prominent importer of renowned A-brands. These brands are distributed through our retail partners to the end-users (no direct sale to consumers). Robijns BV has built a strong reputation as brand builder. These popular A-brands add value for the consumer, which results in good turnover rates and high rates of return. Robijns BV has made its mark as a ‘specialist for the retailer’. The organisation is focused on making it as easy and smooth as possible for the dealers. This is achieved in the following ways: • Optimum stock management and well-oiled logistics are at the core of our organisation. Faulty shipments are highly unwanted occurrences at any level in the supply chain. • We think in solutions where others see problems. With professional after sales we solve discrepancies and unexpected malfunctions. A lot of time and money is spent in keeping the after sales up-to-date and of the highest level. • Just as important is the sale-through in the retail channels. Having the products on the shelves is not enough. The consumer must be willing to buy the products. Providing ‘point-of-sale’ displays and product information is a standard service of the sales team. With focused marketing the products get a lot of attention in different types of media. Strong PR is done by enthusiastic brand ambassadors and by attending interesting events and trade shows. • Cooperation is key. We are serious about our brands and expect a high level of involvement of our dealers. A retailer becomes brand dealer, or not. We apply a strict dealer policy. A dealer, who is willing to invest in a representative collection and keep a workable stock level, can expect our full support and cooperation. Together we can be successful in business.