NBK Retail is a consultancy specialising in retail strategy, changing shopping habits and future retail trends. Delivering valuable insights on the trends shaping the retail sector, NBK Retail enables clients to align strategies as they navigate the major forces impacting retail success. The business was founded by Natalie Berg, retail analyst, author and strategist. She has deep industry expertise, with more than 15 years’ experience heading up research teams at world-leading analyst firms. As one of the Top 30 global retail influencers, Berg has published research on a number of industry topics including: click & collect, supermarket loyalty, Amazon, store of the future, discounters, e-commerce, convergence of physical and digital retail, customer experience and frictionless commerce. In 2015, Berg predicted that by 2020 we would see the end of pure-play e-commerce, that points-based loyalty schemes would die off and that checkout-free stores would become a reality. Berg is a regular TV and radio commentator and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. She has delivered speeches at a number of global retail conferences such as the NRF Big Show, World Retail Congress and Shoptalk. Her latest book, about how Amazon will shape the future of retail, will be published by Kogan Page in January 2019.