brrr° is an innovator of fabric technology that is “Proven to Keep You Cooler”. Our exclusive, patented yarns and specialized manufacturing techniques combine natural cooling minerals, active wicking and rapid drying technology to create a Triple Chill Effect for an instant and permanent cooling sensation that won’t ever fade or wash out. Recognized as a premium “ingredient brand” for performance cooling, all brrr° fabrics are rigorously tested by independent global textile labs to verify their superior cooling, wicking and drying capabilities. The Triple Chill Effect™ creates a point-of-sale distinction with a noticeable “cool-to-the-touch” feel that is unique in the cooling fabric market. brrr° was founded in 2014 and is led by Founder and CEO Mary-Cathryn Kolb with a leadership team of scientists and industry experts with exceptional knowledge of cooling fabric design and chemistry in Taiwan and the U.S.