As a knowledge hub for marketing and management, we link research, teaching and practice as a superordinate institution. We see ourselves as competent contacts for selected questions of innovative marketing and management. Our research focuses on B2B, international and retail marketing. In close cooperation with leading organisations in the industrial, retail and service sectors, we work on practical projects at regional, national and international level. Departments of the Institute - Department of Business-to-Business Marketing - Department of International Marketing - Centre of Retail and Consumer Research Departments of the Institute - Department of Business-to-Business Marketing - Department of International Marketing - Centre of Retail and Consumer Research