The British Academy of Cosmetic Dentistry aims to promote clinical excellence in cosmetic dentistry, that is carried out in an ethical, minimally invasive way. Through education for dentists, dental teams and laboratory technicians, the British Academy of Cosmetic Dentistry leads the profession to higher standards of dentistry. All members are encouraged to provide their dentistry to their patients in an aesthetic manner, whilst maintaining high standards so that dental health and longevity of any dental work is ensured. The BACD aims to promote clinical excellence through continuing professional development, and undergoing peer review to ensure that any clinical dental work is up to the highest standards.