Westcott Multimedia is the only automated advertising platform that enables music rights holders to dynamically make ad buys to drive ROI across their entire music catalog. The Westcott Difference: - Use Proprietary Stream Data. We access your 1st party stream data directly from your DSP (if you’re a Merlin member) or directly through your distributor. - Promote Catalog Music. We enable you to monitor and launch ads based on signals for all of your catalog music while you focus on frontline releases. - Signals-Based Advertising. We react to real-life events, like holidays and viral Tik Tok videos, and launch hyper-targeted ads to audiences listening in that moment.