This website is not about our best thinking. It is about your best thinking. Our goal is to create the right environment for thoughtful ideas to be fully vetted and get the visibility they deserve, without artificial constraints and hidden agendas. BestThinking is a great place to publish, syndicate, blog and enjoy quality content from verified subject matter experts and informed laypeople. There is no cost or obligation to participate and there are many benefits for content providers and those interested in their work. BestThinking is a counterpoint to the torrent of highly polarized echo chambers currently taking over the web and mainstream media. BestThinking is also a productive intermediary between popular content and academic publishing. We welcome a wide range of diverse views and topics requiring only that participants use their real identity and do not plagiarize, confuse opinion and fact, engage in direct commercialization, or undermine a respectful discourse as described in the Participation Policy. Our focus is not the “perishable” content of popular mainstream media, such as breaking news and entertainment. We focus on the durable content of feature articles, expert background and the news-behind-the-news pieces essential to anchoring readers and viewers of mainstream media. Quality content is fast becoming the most sought-after type of content on the web as it becomes less freely available due to the wide adoption of subscription and pay-wall business models.